You got a song. When is it time to shoot your music video? What song should you do? For that you got to ask yourself or research. What is the purpose of a music video? It is usually to promote and further expose a single to get more sales or downloads. Then we go back to the question when is it time?
In my professional opinion a video, being successful and being watched has many factors. Do you have a demand yet? Have you worked the single long enough to where there is a clear demand for the music video? If not you should work the audio a bit more.
Especially if you don’t have a fan base or are your working on growing one. You should work your single at least until you have 1,000 organic streams on every platform. In my opinion. Some people rush to drop videos quickly with singles. This as an indie artist can reflect poorly on your brand. If the video is not well executed.
Some people chose to do videos to songs that people haven’t really heard yet from their project. I have seen this done. Because people use the logic of starting small on a throw away song, while they build their money up for a big budget video for their popular song.
You can’t really depend on that method. Because in the big leagues. Who do you see successfully doing that? Sure, there are some. But most funnel their efforts on a single song. Doing variations of videos for the one song. A fan video (a compilation of people singing their song.) A Lyric video, this is becoming more and more popular in today’s market. Also some even shoot a simple viral music video and then shoot a clear official video. Because you might run into the danger of over saturating yourself with who everyone watching your movement by doing all these different videos to songs that you haven't condition the people for. Some might respect your grind. But most will be alienated.
All these videos can become so much income for you with one song. If you followed my last blog on “want to get paid royalties without a record deal.” With all these different videos you can amass views and get paid from them if you put codes on all your content. The beauty is your making royalties off the same song in inventive ways. That’s the key when you’re an indie artist. You maximize your income even if it’s 100 bucks here, 10 bucks there. You work the system. For more detailed questions and answers sign up and message me. We can all eat off this music together.